The Brazilian Butt Lift’s (BBL) popularity is thought to have been driven by Instagram, alongside the rise of hip-hop culture and the ‘Kardashian effect’ in the US. A record number of women got the procedure in 2022.The Brazilian Butt Lift’s (BBL) popularity is thought to have been driven by Instagram, alongside the rise of hip-hop culture and the ‘Kardashian effect’ in the US. A record number of women got the procedure in 2022.Read MoreHealth News | Mail Online